Market Fit & Positioning
Scientific value, real use cases and relevance to the Türkiye market are assessed together.
Türkiye Market & Business Development
Building the right Türkiye route for scientifically meaningful technologies.
This page is deliberately different from consulting: it focuses on where a health or biotechnology solution could fit in Türkiye, who needs to be involved and which route to market makes sense.
01Is there a real need in Türkiye?
02Which institutions and decision-makers matter?
03Which entry and partnership model could work?
Türkiye Market Mapping
Target institutions, decision-makers, competition, pricing and access dynamics are made visible.
Business Development & Stakeholder Access
Priority institutions, relevant contact points and a measurable route to market are structured for selected technologies.
Working Boundary
Evidence and applicability come before market claims.
Market development cannot repair a technology that lacks scientific or technical credibility. The market route is therefore assessed together with evidence, use case and local need.
Working Model
A clear, selective and measurable route into Türkiye.
01
Test Türkiye market fit
Assess the scientific or technical value alongside local need and realistic use cases.
Assess the scientific or technical value alongside local need and realistic use cases.
02
Map the market and decision-makers
Separate target institutions, clinical/procurement decision points, competition and access dynamics.
Separate target institutions, clinical/procurement decision points, competition and access dynamics.
03
Build the positioning and entry model
Clarify the message, segment and partnership model that make the most sense.
Clarify the message, segment and partnership model that make the most sense.
04
Move with priority stakeholders
Turn outreach, feedback, opportunities and next steps into a measurable business-development process.
Turn outreach, feedback, opportunities and next steps into a measurable business-development process.